Charles Amine Nude Miami is the story of a young founder who moved from New York to Miami, got frustrated with the city’s grocery options and teamed up with two friends to build the store they wished existed. Amine is the co-founder and CEO of Nude Miami, an organic grocer and café at 1100 Brickell Bay Drive that opened in May 2026. The 4,720-square-foot flagship is built around a strict ingredient standard, with no GMOs, no seed oils and no artificial colors, flavors or preservatives, and it features what the company calls Miami’s first organic, seed-oil-free hot bar.
This guide to Charles Amine Nude Miami covers the founding team, the ingredient standard, the hot bar and café, the choice of Brickell, the operating model, the funding picture and the lessons other founders can take from it. Every claim comes from the company’s own pages or published coverage, and where a detail is company-reported or still unclear, we say so. One quick note on the name: shoppers must be fully clothed, as Time Out put it.
Charles Amine Nude Miami: Who Is the Founder?
Charles Amine is the co-founder and CEO of Nude Miami. Crunchbase lists him as CEO, and press coverage from Time Out Miami, Modern Luxury and Markets of Tomorrow identifies him as one of the three founders and the main spokesperson on the concept. The Miami Herald reported that he was 24 at the time of the announcement and that he went to Parsons School of Design before relocating from New York City to Miami, where he has family.
What stands out about the Charles Amine Nude Miami story is its scale and its tone. It is not a venture-backed technology company or a national chain. It is a single storefront, run by founders in their mid-20s, that treats grocery as a design and community project as much as a retail one. Amine described the ambition in simple terms to Modern Luxury, saying the team is completely reimagining the grocery store, from the ingredients in the food to the lighting and music.
The Founding Team: Amine, Miller and Lezcano
Nude Miami has three founders, all friends with ties to the city. According to the Miami Herald’s reporting, Sebastian Lezcano, the chief financial officer, was 25 at the time of the announcement and is a Belen Jesuit and Miami Dade College alum who was born and raised in Miami. Harry Miller, the chief marketing officer, was also 25 and moved from the United Kingdom to attend the University of Miami before making the city his home. Crunchbase lists Miller as CMO since October 2024, which suggests the team began working together around then.
The division of roles is clear. Amine leads as CEO and brand visionary, Lezcano handles finance and spoke often about discovery and sourcing, and Miller handles marketing and social content. The team is small, and Crunchbase lists a headcount of one to ten, so each founder is deeply involved in daily decisions.
The shared background gives the Charles Amine Nude Miami venture a local identity. The founders describe the brand as Miami-born, in contrast to an out-of-town import, and that message appears in nearly every article about the opening.
A Problem the Founders Lived Themselves
The origin story is personal. In coverage by Markets of Tomorrow, Amine said the team built Nude Miami to solve a problem they had in their own lives and that many people feel the same way. He added that they are the consumers, and that they are building the store they have always wanted.
Modern Luxury describes the same frustration: the lack of a truly clean, thoughtfully curated grocery experience in the city. Time Out notes that Miami has become a hub for luxury fitness studios, health-conscious dining and boutique wellness brands, yet shoppers who wanted a strict ingredient standard still had to piece together purchases from several stores.
The founders’ answer was to put the vetting in one place. The Charles Amine Nude Miami concept is that the shopper should not have to read every label, because the store has already done it. That promise is simple, and it explains why the brand leads with its standard instead of its price or selection.
The Name and the Brand Idea
The name is a play on being stripped down. A viral post about the store joked that shoppers need to be fully clothed and that it is the products that are stripped down, free from things such as GMOs, artificial preservatives and seed oils. Time Out repeated the joke, noting that clothing is not only encouraged but also required.
The brand idea is “nude” food: ingredients in their simplest form, with nothing hidden. The company’s website describes Nude Miami as an organic grocer and café for people who care about what they eat, how they feel and who they surround themselves with. The same page lists groceries, prepared foods, a smoothie bar, coffee and matcha, and wellness products.
The name is memorable and easy to share, which helps a young brand with no advertising budget. It also carries a risk, since some readers will assume it means something else, so clear descriptors such as organic grocer and café matter in every headline. For Charles Amine Nude Miami, the name works because it is paired with a very specific promise.
How Charles Amine Nude Miami Vets Every Product
The core of the business is the vetting process. According to Markets of Tomorrow, every product on the floor is checked against an ingredient standard: no GMOs, no artificial colors, flavors or preservatives, and no seed oils. Products are organic whenever possible, according to Time Out’s summary of company statements, and the founders also avoid what they call ambiguous additives.
The Miami Wellness Review described the approach as a grocer built around an ingredient blacklist, with no exceptions made for category leaders or familiar brands that happen to use canola oil. The founders say that if a product does not clear the process, it does not make the shelf. Shelves include snacks, supplements, beverages, pantry staples and non-toxic personal care products, with an emphasis on brands not typically found in conventional grocery stores.
A balanced note is useful here. The seed-oil question is a popular wellness topic, but nutrition scientists continue to debate it, and Nude’s rule is a brand standard, not a medical claim. For a reader, the practical meaning is simple: the store’s identity is its filter. The Charles Amine Nude Miami model turns that filter into the main product, and shoppers pay for the convenience of trusting it.
The Organic Hot Bar
The centerpiece is the hot bar. Markets of Tomorrow reports that it is organic and seed-oil-free, priced by the pound and features grass-fed steak, wild-caught salmon and air-chilled, pasture-raised chicken alongside rotating salads and sides. Everything is cooked exclusively in olive oil, avocado oil, grass-fed butter or tallow.
Modern Luxury called it what may be the biggest draw, billing it as Miami’s first organic hot bar and prepared-foods program. Time Out adds that grab-and-go meals made with pasture-raised and responsibly sourced ingredients are also planned, aimed at busy shoppers who want healthier lunch and dinner options without giving up convenience.
Prepared food is strategically important in grocery. It brings in lunchtime traffic, raises the average basket and gives a young store a signature offering that supermarkets cannot easily copy. For Charles Amine Nude Miami, the hot bar is both the clearest expression of the ingredient rule, since the cooking fats are specified, and a daily reason for office workers and residents to walk in.
The Café: Smoothies, Matcha and Glass-Bottled Juice
The café side supports the same standard. According to the company’s announcements, it serves made-to-order smoothies, coffee, matcha drinks with functional add-ons, cold-pressed juices bottled in glass instead of plastic and pastries sourced from local Miami bakeries. Lezcano told the Miami Herald that the store would carry glass-bottled cold-pressed juices using organic ingredients, better-for-you snacks and emerging wellness brands that cannot be found elsewhere.
A café also changes how people use a grocery. Shoppers can stop for a drink, meet a friend or work for a while, which turns a chore into a routine. It fits the founders’ description of Nude Miami as a boutique organic grocer and café, a place that blends grocery shopping with wellness-driven café culture, as Time Out put it.
The combination gives Charles Amine Nude Miami two revenue engines: packaged goods with margin from curation and prepared food and drinks with higher margin and daily frequency.
Why Brickell and the Panorama Tower Flagship
The flagship sits on the ground floor of Panorama Tower at 1100 Brickell Bay Drive. Markets of Tomorrow reports that the founders chose Brickell because the neighborhood matches the store’s energy: young, walkable, health-forward, growing year-round and underserved for daily-use wellness retail. Lezcano told the Miami Herald that, as a native, he has seen how much the city has evolved and that Brickell was a natural first location because of its growing residential base.
Real estate is a major factor in small-format grocery. A store at the base of a residential tower has built-in foot traffic from residents and nearby office workers. The Miami Wellness Review described the 4,720-square-foot space as part grocer, part café and part proof of concept, and ranked it first on its list of Miami organic markets, with a premium price band.
Brickell is also a sensible testing ground. If the concept works with a dense, affluent, health-conscious neighborhood, it can be replicated elsewhere. The Charles Amine Nude Miami plan treats the flagship as the first of several locations in South Florida, though no other site has been publicly confirmed.
From Announcement to Opening: The Timeline
The timeline is easy to follow. In November 2025, Modern Luxury and Markets of Tomorrow reported the concept and said the flagship would open in early 2026. Local coverage in January 2026 carried the Miami Herald’s reveal of the founders and the product mix. Time Out reported on May 12, 2026 that the store would open later in the spring, and Markets of Tomorrow reported the official opening on May 26, 2026, with a project listing showing completion on May 20, 2026.
The opening date slipped from early 2026 to late spring, which is common for build-outs. It is a useful reminder that a new storefront involves construction, permitting, equipment and staffing, all of which move on their own schedules.
For the reader, the main point is that Charles Amine Nude Miami moved from a public announcement to an open store in about six months, a quick pace for a first-time retail concept.
Building the Brand on TikTok and Discovery
Social media is built into the concept. Miller told the Miami Herald that the store would carry hundreds of brands and that the founders had been meeting many of the brand founders to hear their stories. The team is also filming a TikTok series in which they taste and review products, which Miller described as a good way to spotlight the brands.
Lezcano told Modern Luxury that Nude Miami will serve as a discovery platform for emerging consumer packaged goods brands and collaborate with leading voices across wellness and culture. This positions the store as a retail partner for small brands, which often struggle to get shelf space in conventional grocery.
The approach is mutually beneficial. Emerging brands get a curated showcase and content, and the store gets a rotating selection of products that shoppers cannot find elsewhere. For Charles Amine Nude Miami, discovery is both a marketing channel and a way to keep the shelves fresh.
Vori: The Operations Backbone
Behind the scenes, Nude Miami runs on Vori, a grocery management platform built for independent operators. Markets of Tomorrow reports that Vori handles inventory, ordering and back-of-house operations while the founders focus on sourcing and vetting brands. The article says Vori was founded by Brandon Hill and has raised more than $15 million while serving hundreds of independent grocers.
Hill said in the opening coverage that Nude Miami is the kind of next-generation operator Vori was built for: value-driven, community-rooted and built to grow. The infrastructure is meant to let the founders scale across South Florida without losing the quality control that defines the brand.
Using software like this lowers the burden on a small team. Grocery is operationally complex, with thousands of products, tight margins and perishable inventory, so reliable systems matter. It is a practical choice that supports the Charles Amine Nude Miami expansion plan.
Funding and Business Model: What Is Public
Funding details are not public. Crunchbase lists Nude Miami as a private company at the seed stage with a headcount of one to ten and a legal entity named Nude Group Inc., but it does not disclose a round amount or investors. No press release we found announces outside capital. Readers should therefore treat the funding structure as undisclosed.
The business model is easier to describe. Revenue comes from retail grocery sales, prepared foods at the hot bar and café sales. The Miami Wellness Review places the store in the premium price band, and one local commentator predicted it would be expensive, comparing it with Los Angeles’s Erewhon. The company has embraced the comparison indirectly, and the Miami Wellness Review said the Erewhon reference was intentional.
For comparison with other startups raising capital, see our Funding News section. For now, the Charles Amine Nude Miami story is about operational execution more than fundraising.
Where Charles Amine Nude Miami Fits in Premium Grocery
Premium and natural grocery has grown as shoppers pay more attention to ingredients and processing. Time Out connected the opening to the mainstream popularity of ingredient-conscious eating, especially around seed oils and ultra-processed foods, and cited a ranking that put Miami second among the most wellness-obsessed cities in the United States.
The competitive landscape includes national natural grocers, local independents and specialty cafés. Nude’s position is narrower: it is a boutique, ingredient-first store with a smaller footprint, a hot bar and a strong local identity. The founders emphasize that it is not a traditional grocery store, as spokeswoman Olivia Empson told the Miami Herald, but more like a boutique organic grocer and café.
That positioning appeals to a specific shopper: someone willing to pay more for a pre-vetted selection and a convenient prepared-food option. In practical terms, Charles Amine Nude Miami competes less on price and more on trust, convenience and atmosphere.
What Could Slow Charles Amine Nude Miami Down
Every new retail concept faces predictable hurdles. This section is analysis, not reporting.
Price sensitivity. Premium grocery depends on shoppers accepting higher prices. If wallets tighten, a boutique store with strict standards can feel the pressure first.
Sourcing complexity. Organic, seed-oil-free and additive-free products are harder to source in volume, and suppliers may change formulas, forcing re-vetting.
Perishables and waste. A hot bar and fresh food require careful forecasting, since unsold prepared food is costly.
Replication. A single store can rely on founder attention. Opening several locations requires systems, trained staff and consistent standards.
Trend risk. Ingredient trends shift, and the brand’s identity is tied to a particular set of rules. These risks are normal for a company at this stage, and the Vori partnership and a small, focused concept give Charles Amine Nude Miami some protection.
Leadership Style and What’s Next
The founders lead as a tight, hands-on trio. They meet brand founders in person, film their own content and describe the store as one they built for themselves. Amine’s emphasis on design details such as lighting and music suggests a brand-first mindset, while Lezcano and Miller anchor finance, sourcing and marketing.
The stated roadmap is expansion. Several outlets report that additional South Florida locations are already in development, and the founders describe Brickell as the first of several. The company also plans to keep spotlighting rising consumer brands and to partner with voices across wellness and culture, according to Modern Luxury.
How Charles Amine Nude Miami balances growth with the discipline of its ingredient standard will define the next chapter.
Lessons From the Charles Amine Nude Miami Journey
The Charles Amine Nude Miami journey offers practical lessons for founders, especially in food and retail.
1. Build the store you want to shop in. The founders’ personal frustration gave the concept clarity.
2. Make the standard the product. A visible ingredient rule gave shoppers a reason to trust the shelves.
3. Own a signature offering. The hot bar gives the store a daily draw competitors lack.
4. Choose location by customer, not just rent. Brickell offers density, walkability and a wellness-minded audience.
5. Use technology for operations. Vori frees a small team to focus on sourcing and brand.
6. Turn suppliers into content. Tasting and reviewing products on TikTok supports both the store and its brands.
7. Start local, then replicate. A Miami-born identity builds loyalty before expansion.
Frequently Asked Questions
Who founded Nude Miami? Nude Miami was founded by three Miami friends: Charles Amine, Harry Miller and Sebastian Lezcano. Crunchbase lists them as CEO, CMO and CFO respectively.
What is the Charles Amine Nude Miami story? It is the story of three young Miami founders who built an organic grocer and café after struggling to find a clean, curated grocery experience, opening a flagship in Brickell in May 2026.
What is Nude Miami? Nude Miami is an organic grocer and café at 1100 Brickell Bay Drive offering organic groceries, prepared foods, smoothies, coffee and matcha, and wellness products.
Is Nude Miami a nude store? No. The name refers to stripped-down ingredients, and Time Out noted that clothing is required for shoppers.
What standards does Nude Miami use? The company says products are vetted against a standard with no GMOs, no seed oils and no artificial colors, flavors or preservatives, and organic whenever possible.
When did Nude Miami open? Markets of Tomorrow reported the official opening on May 26, 2026, after earlier reports pointed to early 2026.
What is the hot bar? It is described as Miami’s first organic, seed-oil-free hot bar, priced by the pound, with items such as grass-fed steak, wild-caught salmon and pasture-raised chicken, cooked in olive oil, avocado oil, grass-fed butter or tallow.
Will Charles Amine Nude Miami open more locations? Several outlets report that additional South Florida locations are in development, but none has been publicly confirmed.
Has Nude Miami raised funding? Crunchbase lists it as seed stage, but no round amount or investors have been publicly disclosed.
Where is Nude Miami located? At 1100 Brickell Bay Drive, Suite 107, on the ground floor of Panorama Tower in Brickell, Miami.
Conclusion
Charles Amine Nude Miami shows how a clear standard, a strong local identity and a signature food offering can anchor a new retail concept. From a frustration the founders felt themselves to a 4,720-square-foot Brickell flagship with an organic hot bar, a café and a growing list of emerging brands, Amine, Miller and Lezcano have built a store around a simple promise: everything on the shelf has been vetted.
The open question for Charles Amine Nude Miami is whether the concept can hold its standards and its premium appeal as it moves beyond a single location. If it can, Nude Miami may become a model for ingredient-first neighborhood grocery in South Florida and beyond.
For more founder journeys, read Michael Fedele’s Throne Sport Coffee, Molly Sims’ YSE Beauty and Alvaro Silberstein’s Wheel the World on Denote Press, or browse more Founder Stories.
This article is for information only. Ingredient and sourcing claims are the company’s. Check labels for allergens and dietary needs.
Sources and further reading: Nude Miami, Markets of Tomorrow, opening report, Markets of Tomorrow, debut plans, Time Out Miami, Modern Luxury, Miami Herald via AOL, Miami Wellness Review, Crunchbase.
