Shahar Goldboim, founder and CEO of Boom, is building an AI-powered property management platform designed to change how hospitality businesses operate.
Shahar Goldboim Boom is a founder story that began with a familiar problem in the hospitality industry: managing a growing portfolio of rental properties with software that still left too much work to people. Guest messages arrived around the clock, housekeeping teams coordinated through WhatsApp, pricing decisions depended on spreadsheets, and financial reporting consumed valuable hours. Rather than accept those limitations, Goldboim and his co-founders decided to build the technology they wanted to use themselves.
Founded in 2023 inside a South Florida property management business, Boom developed an AI-powered property management system designed for short-term rentals, hotels, aparthotels and other hospitality operators. Its platform brings guest communication, pricing, operational workflows, accounting and portfolio management into a connected system. The company has also developed BAM, its Business Agentic Manager, which is designed to move beyond conventional automation by allowing AI agents to take action within predefined operational rules.
In October 2025, Boom announced $12.7 million in funding led by Avenue Growth Partners, with participation from hospitality and technology executives, including former Hilton International CEO Ian Carter, Goldman Properties CEO Scott Srebrenik and Siemplify co-founder Garry Fatakhov. Boom reported that its platform was serving operators in 20 countries across five continents, with a Net Promoter Score of 86.
Here is how Shahar Goldboim and his co-founders turned their experience as property managers into a hospitality technology company, how Boom’s AI platform works, what its funding means and what challenges remain as it grows.
Shahar Goldboim Boom: Who Is the Founder?
Shahar Goldboim is the founder and CEO of Boom, an AI-powered property management software company focused on the hospitality industry. His entrepreneurial background is rooted in operating property management businesses rather than developing software in isolation.
According to Boom’s official company history, the business emerged from a large property management company in South Florida that had reached the limits of its existing technology stack. The team was managing growing property portfolios but found that everyday operations still depended on fragmented systems, spreadsheets and manual coordination.
Goldboim’s experience gave him a direct view of these problems. Guest communications, pricing, cleaning schedules, maintenance requests and owner reporting all required coordination. Even when software was available, it often suggested what an employee should do without completing the work itself.
That experience shaped the company’s original product philosophy: technology should not simply provide another dashboard for hospitality professionals. It should actively reduce the operational work they have to manage.
Boom’s official website identifies Goldboim as CEO and founder and lists four additional founders: Alon Goldboim, Moran Goldboim, Nitzan Afek and Yuval Zalka.
What makes the Shahar Goldboim Boom story interesting is the relationship between the founder’s operating experience and the product. Instead of starting with an abstract AI opportunity, the company started with problems encountered while managing real properties.
From Property Management to Building a Technology Company
The origin of Boom is closely connected to the founders’ earlier experience managing vacation rental properties.
In a January 2025 article written by Shahar Goldboim, he describes how he and Alon Goldboim had worked together for years as property managers at DesignedVR. During that period, they experienced the operational challenges of growing a vacation rental portfolio and began building technology to support their work.
Their approach was practical. They needed better ways to coordinate property operations, handle guest communication and manage the increasing complexity of a growing portfolio.
Instead of purchasing separate solutions for every problem, they began developing their own technology.
The idea eventually expanded beyond internal use. The founders recognized that other property managers faced similar challenges and could benefit from software designed around the actual needs of hospitality operators.
That realization became the foundation of Boom.
Shahar brought experience in business strategy and scaling companies. Alon contributed software engineering and user-focused product development. Moran brought expertise in AI and building scalable technology infrastructure.
Their complementary backgrounds helped shape the company’s direction.
The transition from property management to software entrepreneurship also created an important advantage: the founders understood the customer because they had previously been the customer.
For a company selling operational software, that kind of firsthand experience can be valuable. It helps product teams understand not just what customers request, but why certain processes create problems in the first place.
The Founding Team: Alon, Moran and the Wider Leadership
Boom’s original founding story centers on three brothers: Shahar, Alon and Moran Goldboim.
Shahar became the company’s CEO, focusing on business strategy and company growth. Alon Goldboim took the role of founder and CTO, bringing software engineering and product development experience. Moran Goldboim became co-founder and chief product officer, contributing AI and product expertise.
However, Boom’s current About page identifies five founders, adding Nitzan Afek as co-founder and COO and Yuval Zalka as co-founder and VP of R&D.
This distinction matters when describing the company’s history. The founder-written origin story explains how the original three brothers began building the business, while the current company leadership page recognizes a broader five-person founding team.
Beyond its founders, Boom lists Idan Carmi as chief growth officer and Alex Husner as chief marketing officer.
The company also has an advisory board that includes experienced professionals from hospitality, real estate and accounting.
One notable adviser is Ian R. Carter, former CEO of Hilton International. His background includes three decades of experience in global hospitality and luxury retail. Other listed advisers include investor and business strategist Ofer Tamir, short-term rental veteran Richard Vaughton and UC Berkeley accounting professor Omri Even-Tov.
This combination of operating, technology and hospitality experience reflects the market Boom wants to serve.
For a hospitality technology startup, the ability to understand the daily needs of property managers is as important as building capable software.
The Problem: Hospitality Operations Still Depend on Manual Work
Hospitality is a people-focused industry, but managing the operations behind a good guest experience can be complicated.
Property managers often have to coordinate several activities simultaneously:
- Responding to guest questions before, during and after a stay.
- Managing reservations across multiple booking channels.
- Adjusting prices based on demand and availability.
- Coordinating cleaning, maintenance and property inspections.
- Handling owner communication and financial reporting.
- Monitoring reviews and resolving guest complaints.
These activities become increasingly difficult as a property portfolio grows.
Boom’s founders experienced this problem firsthand. In its official company history, Boom describes how guest messages arrived faster than staff could answer them, pricing decisions were made using spreadsheets, housekeeping relied on WhatsApp and month-end financial closing could take days.
The issue was not necessarily a complete lack of software. Many property management systems already provided digital tools for reservations, calendars and guest communication.
The deeper problem was that different operational processes remained disconnected.
A guest requesting an early check-in might require several actions: checking room availability, contacting housekeeping, updating the reservation and communicating the final decision.
A traditional system might display the information or create a task, but an employee would still need to coordinate the work.
The same issue appears in pricing and financial operations. A system might identify an opportunity to adjust rates, but someone still needs to review and implement the recommendation.
Boom identified an opportunity to move beyond software that simply organizes information.
Its goal was to develop technology that could understand operational context and take appropriate action within rules established by the business.
That idea eventually became central to Boom’s AI-powered property management platform.
Building Boom: From an Internal Tool to an AI-Powered PMS
Boom was founded in 2023, emerging from the founders’ experience operating a property management business in South Florida.
The initial technology was built to solve problems inside their own operation. Over time, the founders recognized that the same system could become a commercial product for other hospitality businesses.
According to Shahar Goldboim’s founder-written account, the company was created through the combined experience of property management, software engineering and AI product development.
The founders wanted to develop something more comprehensive than a conventional property management system.
Rather than treating guest messaging, pricing, operations and accounting as separate software functions, Boom aimed to connect them through a shared operational platform.
The company’s current offering has evolved into three entry points:
BAM: An agentic AI layer that works with an existing property management system.
Boom Apps: A collection of hospitality software tools that can run alongside an operator’s existing PMS.
Boom AiPMS: A more comprehensive property management platform designed to replace the existing technology stack.
This approach gives hospitality operators different ways to adopt the company’s products. A business does not necessarily have to replace its existing software immediately to begin using Boom’s AI capabilities.
That flexibility is important in a market where changing property management systems can involve significant migration, training and operational disruption.
The company describes its philosophy as building technology with operators rather than simply building software for them.
Inside BAM: The Business Agentic Manager
One of Boom’s most distinctive products is BAM, short for Business Agentic Manager.
BAM represents the company’s move from conventional automation toward agentic AI.
Traditional automation generally follows predefined instructions. For example, when a reservation is confirmed, a system might automatically send a confirmation email or create a cleaning task.
Agentic AI aims to go further by interpreting information, selecting an appropriate action and executing it within defined permissions.
Boom describes BAM as an AI system that can read information across a property management operation, make decisions and act according to the rules established by the operator.
Consider a practical hospitality scenario.
A guest asks for an early check-in. The AI can review the reservation and operational context, check the relevant conditions, communicate with the team and coordinate the required changes.
Another example involves pricing. If a particular night is underpriced relative to demand, the system can identify the opportunity and adjust the rate within the operator’s pricing rules.
Boom’s platform also connects operational activities with financial information. A completed booking, an additional fee or a service charge can flow into the relevant reporting processes.
The important difference is the intended relationship between information and action.
Rather than requiring employees to move manually between multiple applications, BAM aims to coordinate connected workflows from one operational environment.
Boom also offers a Co-Pilot approach, allowing teams to review AI-generated responses before sending them. Operators can establish rules and decide which activities require human approval and which can run autonomously.
The company says its platform can automate up to 80% of guest messages and inquiries. That figure is a company-reported performance claim, not an independently verified result across all customers.
For more on the wider development of AI-powered hospitality software, read Denote Press’s coverage of Randall Hom’s Hostie, another hospitality technology company applying AI to everyday customer interactions.
What Boom’s Hospitality Platform Actually Does
Boom’s platform combines several operational functions that hospitality businesses traditionally manage through separate systems.
1. Guest Communication
The platform uses AI to respond to guest inquiries in multiple languages and around the clock.
It can work with reservation information, property details and business-specific instructions to provide relevant responses.
The company also allows operators to begin with human-reviewed AI responses before moving toward greater automation.
2. Dynamic Pricing
Revenue management is another important part of the platform.
Boom says its AI adjusts rates in response to demand, events and market conditions. The objective is to help operators manage occupancy and average daily rates across connected booking channels.
3. Operations and Task Management
Cleaning, maintenance and other property-related tasks can be created and assigned through automated workflows.
For example, when one guest checks out, the platform can help coordinate housekeeping before the next arrival.
The objective is to reduce missed handoffs and give property managers better visibility into daily operations.
4. Accounting and Financial Reporting
Boom also connects booking information, fees and discounts with financial reporting.
Its platform includes trust accounting functionality, which is particularly relevant to property managers handling money on behalf of property owners.
This is an important part of the product because hospitality operations involve more than guest communication and reservations. Accurate financial records are essential to managing owner relationships and business performance.
5. Portfolio Insights
The platform provides information about occupancy, ADR, RevPAR and guest sentiment.
These metrics help property managers understand how their portfolios are performing and identify areas requiring attention.
6. Damage Protection
Boom Guard is another feature integrated into the platform. The company describes it as damage protection built into reservations, intended to reduce the need for separate vendors and administrative processes.
Taken together, these features position Boom as more than a traditional booking calendar or reservation management tool.
Its broader ambition is to connect the operational and financial activities that keep hospitality businesses running.
From Short-Term Rentals to Hotels and Aparthotels
Boom initially emerged from the short-term rental property management market.
However, its current positioning extends beyond vacation rentals.
The company describes its platform as suitable for short-term rentals, hotels, aparthotels and mid-term stays.
This broader market creates opportunities to serve businesses with different operational requirements.
An independent vacation rental manager might need automated guest messages, cleaning coordination and channel management.
A boutique hotel might require front-desk workflows, housekeeping coordination and guest service automation.
An aparthotel operator might need to manage different stay lengths, monthly billing, deposits and extensions within the same portfolio.
Boom’s product architecture is designed to support these different use cases.
The company also promotes integrations with major distribution channels, including Airbnb, Booking.com, Vrbo, Expedia and Marriott Homes & Villas.
Its website states that the platform supports more than 40 channels.
For operators who do not want to replace their current PMS, BAM and Boom Apps can work with systems such as Guesty and Hostaway.
This creates a gradual adoption path: operators can start with an AI layer or selected applications before considering a complete migration.
The approach resembles a broader shift in hospitality software, where operators increasingly want connected workflows rather than another isolated application.
For another example of a technology company addressing hotel inventory and operational inefficiency, see Denote Press’s Vittorio Gargiulo and Hotiday founder story.
The $12.7 Million Funding Round
Boom announced $12.7 million in funding on October 16, 2025.
The investment was led by Avenue Growth Partners, with participation from several prominent hospitality and technology executives.
The company named:
- Ian Carter, former CEO of Hilton International.
- Scott Srebrenik, CEO of Goldman Properties.
- Garry Fatakhov, co-founder of Siemplify.
- Other existing supporters and investors.
Boom said the funding would support international expansion, strengthen its go-to-market presence and enable strategic hiring across engineering, data science and customer success.
The investment also reflected the company’s ambition to develop its agentic AI capabilities.
Rather than focusing exclusively on conventional property management features, Boom wanted to build technology that could perform more of the operational work involved in running hospitality businesses.
The funding announcement described automation across guest communications, reviews, financial processes and daily operational workflows.
Importantly, Boom’s official announcement confirms the $12.7 million figure and the lead investor. It does not disclose a company valuation or provide a detailed breakdown of the funding instruments.
The round is a significant milestone in the company’s development, but the amount alone does not establish its long-term market position. Product adoption, customer retention and the ability to deliver measurable value will ultimately matter more.
The Investors Backing Shahar Goldboim and Boom
Avenue Growth Partners led the $12.7 million investment.
Its participation is notable because Boom operates in a market where hospitality experience and operational knowledge can influence how enterprise customers evaluate software.
The other publicly named participants also bring relevant industry perspectives.
Ian Carter’s experience as former CEO of Hilton International provides a connection to global hospitality operations.
Scott Srebrenik’s leadership at Goldman Properties adds a real estate perspective.
Garry Fatakhov brings experience from the technology sector through his involvement with Siemplify.
Boom also identifies Carter as a member of its advisory board.
The involvement of experienced hospitality and property professionals can be valuable for a company developing technology that must work inside complex real-world operations.
However, investor participation should not be confused with customer adoption or proof of product-market fit. Those are separate measures of business performance.
For Boom, the next challenge is to translate investor support into sustained international growth.
Traction: 20 Countries, Five Continents and an 86 NPS
Boom reported several headline figures in its October 2025 funding announcement.
According to the company:
- Its platform was being used by hospitality operators in 20 countries.
- Its operations extended across five continents.
- It reported a Net Promoter Score of 86.
- Its platform could automate up to 80% of guest messages and inquiries.
A Net Promoter Score measures how likely customers are to recommend a product or service. Boom describes its score of 86 as more than double the SaaS industry average.
The company’s current About page continues to display the 20-country figure, an NPS of 86 and $12.7 million raised.
These are company-reported metrics. The company has not provided a detailed independent methodology for the NPS comparison on the pages reviewed.
Boom’s website also features testimonials from hospitality operators.
Simon Pyne, founder of PureServiced, says the platform revealed inefficiencies in the company’s previous way of working.
Another testimonial from Guestly Homes CEO Joakim Thörn highlights the platform’s speed and customer support.
These customer comments provide useful examples of the company’s positioning, although selected testimonials should not be treated as representative of every customer experience.
The broader traction story is that Boom is attempting to build an international hospitality software business around a product that combines property management and agentic AI.
Boom’s Position in the Hospitality Technology Market
Hospitality technology is a broad market that includes property management systems, channel managers, revenue management software, guest communication platforms and accounting applications.
Many operators use multiple software products to manage different parts of their businesses.
This creates an opportunity for platforms that can consolidate workflows.
Boom’s approach is to connect these functions through an AI-powered operational layer.
Its competitive positioning rests on several elements.
Operator-led product development: The company was built from the founders’ experience managing properties, giving it direct exposure to the operational challenges faced by customers.
Agentic AI: Rather than limiting automation to suggestions and notifications, Boom wants AI agents to execute operational tasks within established rules.
Multiple adoption paths: BAM, Boom Apps and Boom AiPMS allow operators to adopt different levels of the platform without immediately replacing their existing PMS.
Hospitality-specific functionality: Guest communication, pricing, cleaning, accounting and owner reporting are designed around the workflows of hospitality businesses.
The company operates in a market that includes established platforms such as Guesty and Hostaway, which Boom itself identifies as systems its products can integrate with.
It would be premature to declare Boom the market leader based on its own product claims. Its long-term differentiation will depend on reliability, integration depth, customer economics and the quality of its AI execution.
For a related perspective on AI agents in property operations, see Denote Press’s Francesco Decamilli Uniti founder story.
Risks and Open Questions
A balanced assessment of Boom should consider the challenges that come with building an AI-powered platform for hospitality operations.
1. AI reliability
Hospitality businesses depend on accurate communication and timely decisions. An incorrect guest response, pricing adjustment or operational instruction can create real consequences. Boom must demonstrate that its agents operate reliably across different properties and business rules.
2. Human oversight
Autonomous execution can save time, but not every decision should be automated. Operators need meaningful control over permissions, escalation and approval processes.
3. Integration complexity
Hospitality businesses use different booking platforms, payment systems, accounting tools and operational applications. Maintaining reliable integrations across a fragmented software environment is an ongoing challenge.
4. International expansion
Operating across countries introduces different languages, business practices, regulations and customer expectations. Expanding internationally requires more than making software available in additional markets.
5. Customer economics
The platform’s value ultimately depends on whether it reduces operating costs, improves revenue or creates enough additional efficiency to justify its price.
6. Competition
Established PMS providers and new AI-focused startups can develop similar automation features. Boom will need to maintain product quality and a clear operational advantage.
7. Independent performance evidence
Boom publishes encouraging metrics, including its 86 NPS and automated guest-message figures. More detailed independent evidence about customer retention, revenue improvements and long-term operating savings would strengthen the company’s performance story.
These questions do not diminish the opportunity. They identify what Boom must continue to prove as its platform expands.
Leadership Philosophy and What’s Next for Boom
Boom’s public messaging consistently emphasizes one central idea: AI should support hospitality professionals rather than remove the human element from hospitality.
The company’s About page describes its philosophy as being operator-focused, customer-oriented and people-first.
That positioning is important because hospitality is fundamentally a service business.
Guests still expect thoughtful communication, comfortable accommodation and reliable assistance. Property owners expect transparency and responsible management. Employees need tools that reduce repetitive work without creating additional complexity.
Boom’s goal is to use AI to handle more of the operational workload so people can focus on the parts of hospitality that require human judgment and relationships.
Its funding announcement identified international expansion, product innovation and strategic hiring as priorities.
The company’s current product architecture also suggests a broader ambition: making agentic AI available not only through a complete property management system but also as an additional operational layer for businesses using existing software.
The next stage will depend on how effectively Boom can turn that vision into reliable, repeatable results across different hospitality businesses.
Lessons From the Shahar Goldboim Boom Journey
The Shahar Goldboim Boom journey offers several practical lessons for entrepreneurs.
1. Build from a problem you understand.
Boom emerged from the founders’ own experience managing properties. Direct exposure to customer problems helped them identify operational inefficiencies that generic software development might overlook.
2. Turn internal solutions into commercial products.
The original technology was developed to improve the founders’ own business. Recognizing that other operators faced similar challenges created an opportunity to build a software company.
3. Combine complementary founder skills.
The original three brothers brought business strategy, software engineering and AI product expertise. Those capabilities helped create a foundation for building a technology business.
4. Solve connected problems, not isolated tasks.
Hospitality operations involve many interconnected activities. Improving guest communication alone is useful, but connecting communication with housekeeping, pricing and financial workflows can create broader operational value.
5. Make adoption easier for customers.
Not every business is ready to replace its entire technology stack. Offering different entry points can reduce the initial barriers to adopting new software.
6. Treat AI as a tool for practical outcomes.
The value of AI is not simply that a product uses advanced technology. Its real value comes from reducing repetitive work, improving decisions and helping businesses operate more effectively.
7. Keep the customer at the center of product development.
Boom’s operator-led philosophy is a reminder that technology companies need to understand the people who use their products every day.
Frequently Asked Questions
Who is Shahar Goldboim?
Shahar Goldboim is the founder and CEO of Boom, an AI-powered property management software company. He previously worked in property management and helped develop technology to support growing vacation rental operations.
What is the Shahar Goldboim Boom story?
The Shahar Goldboim Boom story follows a property management entrepreneur who worked with his co-founders to turn operational challenges into an AI-powered hospitality software business. Boom was founded in 2023 and announced $12.7 million in funding in October 2025.
What is Boom?
Boom is an AI-powered property management platform for short-term rentals, hotels, aparthotels and other hospitality businesses. It combines guest communication, pricing, operations, accounting and portfolio management.
Who founded Boom?
Boom’s current official About page lists five founders: Shahar Goldboim, Alon Goldboim, Moran Goldboim, Nitzan Afek and Yuval Zalka. Its original founder-written story focuses on the three Goldboim brothers.
When was Boom founded?
Boom was founded in 2023, according to the company’s official website and funding announcement.
How much funding has Boom raised?
Boom announced $12.7 million in funding on October 16, 2025, led by Avenue Growth Partners. The company has not disclosed a valuation in the official announcement reviewed.
Who invested in Boom?
Avenue Growth Partners led the $12.7 million funding round. Other named participants include former Hilton International CEO Ian Carter, Goldman Properties CEO Scott Srebrenik and Siemplify co-founder Garry Fatakhov.
What is BAM in Boom?
BAM stands for Business Agentic Manager. It is Boom’s agentic AI product, designed to interpret operational information and perform tasks across property management workflows within rules established by the operator.
What does Boom’s hospitality PMS do?
Boom’s platform supports guest communication, dynamic pricing, cleaning and maintenance coordination, accounting, portfolio insights and other hospitality operations.
Does Boom work with existing property management systems?
Yes. Boom says BAM and Boom Apps can work alongside existing systems, including Guesty and Hostaway, allowing operators to adopt its tools without immediately replacing their current PMS.
How many countries does Boom operate in?
Boom reported that its platform was being used by hospitality operators in 20 countries across five continents in its October 2025 funding announcement.
What is Boom’s reported Net Promoter Score?
Boom reports an NPS of 86 and describes it as more than double the SaaS industry average. This is a company-reported figure.
Who is Boom designed for?
Boom targets short-term rental operators, vacation rental managers, hotels, aparthotels and other hospitality businesses that need connected property management and operational software.
What is next for Boom?
Boom has identified international expansion, product innovation and continued development of agentic AI as priorities. Its longer-term ambition is to make hospitality operations more connected and less dependent on repetitive manual work.
Conclusion
The Shahar Goldboim Boom story demonstrates how firsthand industry experience can become the foundation of a technology company. What began as an attempt to solve property management problems inside a growing South Florida operation developed into an AI-powered platform designed for hospitality businesses around the world.
Together with his co-founders, Goldboim built Boom around a practical idea: property management software should do more than organize information. It should help operators make decisions, coordinate teams and complete everyday work.
The company’s $12.7 million funding announcement, reported presence in 20 countries and development of BAM show the ambition behind that approach. Its combination of guest communication, pricing, operational management and accounting also reflects a broader effort to connect the different parts of hospitality businesses.
The bigger challenge is proving that agentic AI can deliver reliable results across different properties, teams and markets. If Boom can maintain that reliability while expanding internationally, it could become an important participant in the next generation of hospitality software.
For now, the most interesting part of the Shahar Goldboim Boom journey is not simply that a property manager built an AI company. It is that the company began by trying to solve the same operational problems its customers still face every day.
For more founder journeys in hospitality and property technology, read Randall Hom’s Hostie, Vittorio Gargiulo’s Hotiday and Francesco Decamilli’s Uniti on Denote Press, or explore more stories in our Founder Stories section.
